Elsie and Fred Behind the brand
Elsie and Fred is the brainchild of sibling trio, Natalie, Leanne and Ryan Haynes.
The brand brings together the design aesthetics of the Midland born siblings, taking it's namesake from their maternal grandparents, Elsie & Fred Brasenell.
They always shared a passion for fashion, culture and style. A mutual desire of travelling the world & endless days of adventure, led to the foundations of Elsie & Fred.
The website was launched in 2014, with the team sourcing, styling and thrifting from lands near and far. Over the years, they have expanded to designing and manufacturing their own in house collections, that compliment and contrast in equal measure.
Three imaginations coming together to create unique and fun designs that intend to provoke excitement and electrify.
We have love for every single one of you, thank you for immersing yourself in our world. P.S We told our Nan what our company name was, she said it was silly.