Hey Friend. We are Elsie & Fred. 'We' are the owners, Natalie, Leanne & Ryan. Three siblings who own this brand and have done so since 2015. Elsie and Fred were our grandparents on our Mums side. We started this company so we could make fun, bold and sexy pieces that release the inner fire of whomever puts them on. What Elsie and Fred represents is the free. We create and design clothes to make you feel good. We genuinely want you to just feel magic when you come onto our site, engage with us and the community on socials and come to IRL events. We wanted to create working class liberal brand that feels like your mate. We're passionate about talking of anxiety, drugs, sex and general topics that young people struggle with day to day, Life can be scary as hell....and that's something people don't talk about enough. Stick with us, we've got you. If something doesn't sit right, tell us as we're ot perfect and life is one big learning curve for us all.