Elsie & Fred

Lo-Fi Dream Purple & Lime Tie Front Ruched Dress

£21 £45
Size:
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Description

 Our super flattering ruched bodycon mini dress in the purple and blue Lo-Fi Dream print with neon pink and green. It features a unique criss-cross tie front detail in the centre of the dress working it’s way from the hem all the way up to the top. Adjustable and removable straps also make this piece super versatile. The lining creates a layer of extra support as well as making the dress feel luxe whilst maintaining enough stretch and give to maximise movement and prioritise comfort.

Designed in-house in our London studio and featuring our “Lo-Fi” print - developed by our super talented print designer. The Lo-Fi Dream print is inspired by beats that are good for your soul and futuristic graphics that use cool purple and blue tones with neon green and pink highlights to transport you into that chill state.

Info
  • Purple and lime tie front ruched bodycon mini dress
  • Material: 95% Polyester 5% Elastane
  • Care: Machine wash gentle at 30 degrees, hang to dry, warm iron inside out, suitable for dry cleaning, do not tumble dry.
Sizing
  • Available in sizes: 
  • XXS (UK 6)
  • XS (UK 8)
  • S (UK 10)
  • M (UK 12)
  • L (UK 14)
  • XL (UK 16)
  • Our models Liv and Deb are 5'8 and 5'0 and both are wearing the XS
  • Please use our sizing comparison chart for further details


Where To Wear & With What to Pair:
  • Wear with or without straps over a fitted white tee for a daytime look, complete with a Lil Kim you'll be lookin' fire when you're out in the cold this autumn. 
  • Keep things casualll, whack on a baggy t-shirt and some trainers and stay cute whether you're in quarantine, socialising at a distance or running to the shop.
Shipping
    • UK Next day delivery available if ordered before 2:30pm
    • R.O.W. Express shipping available if ordered before 2:30pm
    • Pay Later With Klarna, Clearpay or Laybuy

    • FREE UK RETURNS OVER £30
E&F

Elsie and Fred is independently owned by 3 sibling, Natalie, Leanne and Ryan Haynes, from Coventry, England. The company now lives in London with a Bermondsey based studio. Everything is done in house; with the design, content, PR, marketing, photography and videography being done from the studio. 

We currently fulfill all orders from a fulfillment centre in Wigan, Lancashire as the studio got a little small for us all to carry on as we were.

Manufacturing

E&F have two factories based in Guangzhou, China that manufacture Elsie and Fred Clothing. The owners travel to China several times a year to visit the factories, oversee production, choose fabrics and liase with the owners (the babe that is Ashley, find her in our IG highlights). It mostly turns into Ashley saying she's had some ideas and wants to join the design team. Ethical manufacturing is very important to us and we simply will not work with any companies who don't exercise ethical practices. This includes quality of factory standards, working wage for staff and ensuring there is no use of animal products within our products. 

Sustainability 

We are working on reducing plastic across the company as much as possible, this has started with re-usable mailing bags and will be moving into using compostable mailing bags in 2021.

We are also trying to work with recycled fabrics as much as possible to heavily reduce our footprint. All of our clothing and dye's used in our clothing are vegan and we're super personally passionate about the future of the sustainability of our company. We're far from perfect at the moment but we are always working on it and will be sure to keep you updated here. 

Interning

We haven't taken on any interns in 2020 fo obvious reason however it is something we love to do, so if you are looking to get into working in fashion, marketing or content creation and are PASSIONATE! please pop us over an email on 

Manufacturing/Fashion Design: Natalie@elsieandfred.com

Fashion Design/PR/Marketing: Leanne@elsieandfred.com

Content Creation/Graphic Design/Videography/Tech: Ryan@elsieandfred.com 

Processes

We do most things in house. What that means is from design processes to photography and marketing to social and graphic design it's all done by us in the studio. The manufacturing itself is China and the distribution WIgan, but all the other bits you can find us beavering away in South East London.

Shipping & Returns 
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