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about e&f

Elsie and Fred is independently owned by 3 sibling, Natalie, Leanne and Ryan Haynes, from Coventry, England. The company now lives in London with a Bermondsey based studio. Everything is done in house; with the design, content, PR, marketing, photography and videography being done from the studio.

We're super passionate about improving our carbon footprint in this world and are working on some cool projects in 2021 to make sure we do so. This includes no single use plastic, recycled collections throughout the year and ensuring everything is fully vegan throughout all manufacturing processes.

Our clothing is designed by us, with you in mind. Fun, Bold and always up for a laugh, Elsie & Fred is like your best mate as far as clothing brands go and EVERYONE can sit with us.

So if you're not down to party with EVERYBODY, then we're not the brand for you because we love just about every creed, sexuality and person on this planet. Minus a few people (Former Presidents & PM's)

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